The Value in a B2B Marketing Strategy

07/14/2016 - B2B
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Having a strong business-to-business (B2B) marketing strategy is an important part of determining how you will present yourself to potential customers and stand out from the competition. Since you are marketing to an businesses audience, you must consider the unique needs of companies, which vary from that of a consumer. If your brand has a product that can serve other businesses and you aren’t utilizing a B2B marketing, you need to take a step back and think about why you are an appealing option for other businesses. Once you have a strategy, you can use B2B marketing to get yourself in front of those businesses.

B2B marketing is all about the numbers and the return on investment (ROI). To reap the numerous benefits of B2B marketing, it is important to create and implement a strategy focused on businesses. Without a solid plan and direction for how you will present yourself, the results will be mediocre at best. If you intend to utilize B2B marketing for your business, you need to consider how to create relevant, useful content for potential customers through your company website, blog, social media pages and other marketing channels. Here is a short, yet informative breakdown of how to get started with B2B marketing.

Know Your Audience

  • As a business owner, you need to determine who you are targeting. You’ll want t0 know the needs of your customer and how your product or service can improve their business.
  • With B2B marketing, you need to utilize this knowledge of your audience to write engaging content that speaks directly to them as a business consumer.
  • Your audience is smart. By the time they have reach your website, they probably have done their research and likely have an idea of what they need. Because of this, write your content for a knowledgeable audience. Don’t make your ideas and topics too simple or dull, but make them informational and interesting, while remaining easily digestible.

Trendy Areas of Digital B2B Marketing to Try

  • B2B Social Media Marketing
    • In general, social media is viewed as a business to consumer platform. It is definitely a leading tool for consumer marketing. However, the importance of social media for B2B marketing strategy is undeniable. Your business needs to have a strong social media presence and have good brand management to legitimize its web presence and authenticity for future clients.
    • Today, most B2B clients will look up potential businesses on social media to see products, reviews, and vendor information. Without an active social media presence, you future clients can quickly turn toward a different business with more informative social media.
    • LinkedIn is an incredibly powerful social platform for businesses. With LinkedIn, you can see your audience and your competition, post information about your business, and stay relevant and engaged with updated social posts.
    • B2B social media marketing can also be a great way to drive traffic to another type of B2B digital marketing, blogs. Posting your content on social will drive your audience to your website.
  • B2B Blogging
    • When we think of a “blog” we often think of a lifestyle piece that ultimately isn’t relevant to businesses. This way of thinking is limiting. B2B blogging is a great tactic for B2B marketing.
    • Blogging allows you to connect with your audience, showcase your knowledge, and prove that you are a valuable resource to potential customers.
    • Creating relevant, impactful content on your website will engage your audience and keep them on your site for a longer period of time.
    • With high-quality content that is engaging to read, your audience will learn that your business has credibility, and thus, they begin to trust your business.
    • With blogging, there is also ample opportunity to utilize keywords, search engine marketing, and search engine optimization (SEO) to increase clicks to your website and your blogs, which will attract a larger audience.

Now that you have a general understanding of what B2B marketing is, how will you begin to strategize its use for your business? B2B marketing can legitimize your business’ web presence, enhance credibility, and develop trust among your potential clients. Work with your team to develop a comprehensive B2B marketing strategy or get in touch with the experts at Front Porch Solutions. We are skilled B2B strategists and can help you enhance your web presence while expanding your audience.

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