How to Boost Your Local Search Ranking

05/1/2019 - Strategy
Google button on keyboard

To attract customers and generate leads, it’s crucial that your website is at the top of the search engine results page. Luckily, there are steps you can take to improve your website and search ranking. The team at Front Porch Solutions compiled a list of the top six ways to boost your local search ranking.

6 Tips to Boost Your Local Search Ranking

Expand your brand awareness and boost your local search ranking at the same time with the following tips.

    1. Find Keywords

Keywords are how your potential customers will find you, so choose keywords that match services your business offers. For example, someone searching “digital marketing agency,” and another person searching “social media agency” are most likely looking for the same type of agency. Be sure that both of these potential customers are able to find you. 

To find your keywords, you can utilize tools such as Google Ads to find the most popular keywords and similar ones people use to find businesses like yours. In order to land in front of the correct customers, you’ll need to keep these keywords in mind when creating content.

  1. Claim Your Business Profiles

In order to boost your local search ranking, search engines will need to know where your business is located. To provide them with this information, you will need to build local citations for your business.

Start by registering your business with Google My Business. After Google recognizes you’re a business, you’ll be able to link your name, address, and phone number (NAP) to web pages, social media profiles, and more.

After registering with Google, claim your business on Yext, Moz Local, Yelp, and other sources to boost your local search ranking and increase web traffic.

  1. Encourage Positive Reviews

Encouraging your customers to leave positive reviews on any medium they prefer will not only help your local search ranking, but it also enables you to connect with both your current and potential customers.

Consider offering an incentive by creating an email campaign or in-store promotion for those who leave positive reviews. Providing an incentive will encourage customers to share their experience with their friends and followers on social media, further expanding brand awareness for your business. Keep in mind that Google prioritizes businesses with a greater quantity and quality of reviews, and encouraging your customers to leave reviews will only help your business grow.

  1. Optimize Your Website

Now that you know what keywords to focus on and can link your content to your business listing, it’s time to optimize your website. When creating pages for your site, keep your keywords in mind and include your business’ location. The more a search engine can determine where your business is located, the better. Google will list businesses with the most consistent information higher on the search engine results page (SERP).

Google also prefers websites with lots of content. Create relevant content by publishing customer reviews, FAQs, staff information, and anything else that relates to your business.

  1. Create or Update Your Social Media Profiles

If you haven’t done so already, create social media profiles for your business. Be sure to list your Facebook page as a local business so customers can check in when they stop by. If customers checked in before you created your page, you can claim Facebook Place pages to get credit for those posts.

To boost your local search ranking, make sure you list your NAP on every social media profile. Remember, consistency is key when it comes to SERPs!

  1. Analyze Your Results

After you’ve made efforts to improve your local search ranking, you’ll want to monitor and analyze your results to ensure your business remains at the top of SERPs. Start by periodically checking in to make sure your chosen keywords are still relevant. If not, make the necessary changes to update them. To help with this task, consider using software to monitor your ranking on search engines, and use Google Analytics to analyze your web traffic.

Utilizing these tips from the team at Front Porch Solutions will help you boost your local search ranking, but if you’re not seeing the results you want, contact the experts! We’ll analyze your current efforts and create an online presence for your brand that generates leads and attracts customers.