In the world of pavement maintenance, GemSeal is an industry leader. For nearly 60 years GemSeal has been perfecting pavement preservation products for commercial and residential applications.
GemSeal wanted an informative, yet modern website to match its professional reputation. With varying customer bases, products, and resources, GemSeal would need a multifaceted, dynamic website.
Front Porch Solutions created a compelling and easy-to-navigate platform that reflects GemSeal’s authority in the paving industry and dedication to professionalism.
Growth Driven Design
To meet the needs of the client, Front Porch Solutions implemented growth driven design to map out GemSeal’s new website. Growth driven design uses real-time, statistical data to develop website layout, brand messaging and content.
Through this hands-on design concept, Front Porch Solutions has helped GemSeal improve visitor experience and reach their inbound marketing goals.
Additionally, because so many of GemSeal’s customers are on-site contractors and property managers, it was necessary to improve the GemSeal website user experience on phones and tablets. To do so, we created a mobile optimized website that enables anyone to easily navigate the site regardless of device.
Interactive GemSeal Product Calculator
In an effort to drive sales and provide a value-added tool to potential customers, Front Porch Solutions built a seal coat calculator for the new GemSeal website. The interactive calculator tool enables users to determine the amount of GemSeal sealer concentrate needed for their next seal coating project.