The International Business Brokers Association (IBBA) is the largest international non-profit association operating exclusively for people and firms engaged in business brokerage and M&A.
The IBBA needed to promote the association’s benefits to existing members and engage with potential new members in order to grow the association.
Front Porch Solutions redesigned and optimized the IBBA website to increase traffic, as well as promoted the IBBA through various digital marketing channels.
The IBBA has been immensely impressed by the dependability, timeliness, and work of Front Porch Solutions. Our association frequently requests major projects, often with short time frames, and we can always count on FPS to provide us with a top-quality product at a top-notch speed.
– Mollie Horning, Marketing & Event Manager of IBBA
Website Redesign and Updates
Due to the nature of an association, the IBBA requires frequent website updates in order to keep members informed of upcoming seminars, conferences, summits, webinars, and more. Since updating, redesigning, and optimizing the IBBA website in early 2016, website traffic has increased by 20%.
When revamping the IBBA website, Front Porch Solutions focused heavily on developing the site’s capabilities and a user-friendly interface. With an easy-to-use broker search API, online registration forms, and intuitive navigation, the IBBA website is easy to use and far more interactive.
IBBA Conference Programs
The IBBA hosts semiannual conferences as an opportunity for members to network, participate in workshops, and attend courses. With conference attendees representing some of the largest business brokerage firms in the world, the IBBA always wants to put its best foot forward. In order to do so, the IBBA depends on Front Porch Solutions for professional looking printed collateral.
To the right, is an example of an IBBA Fall 2015 Conference program designed by the Front Porch Solutions graphic design team. Our team worked with the IBBA event planning team to create a program that symbolized the theme of the conference: rising to new heights.
IBBA Conference Collateral
There are a lot of print marketing materials that need to be created for an event the size of an IBBA Conference. From programs and save the dates to posters and banners, Front Porch Solutions is responsible for designing it all!
All marketing materials must be brand consistent while symbolizing the unique theme of each conference and incorporating conference sponsorships.
As an association, the IBBA sends out frequent emails to update members with industry news, membership benefits, educational opportunities, and more. In order to maintain a professional look while still delivering the intended the message, Front Porch Solutions created a variety of easy-to-use email templates for the IBBA.
Additionally, we have designed and implemented drip email campaigns for the IBBA. By sending drip emails, the IBBA is able to keep the association at the top of potential members’ minds, ideally leading to future membership.
Social Media & Community Management
The Front Porch Solutions social media team manages all IBBA social media content creation and advertising, as well as optimization of blogs and press releases. From Facebook and Twitter to Google+ and LinkedIn, our team is responsible for a 193% increase in social traffic and a 321% increase in social media engagement.