5 Benefits to Using Infographics in Content Marketing

By Alyssa Vaccariello

4 min read

Interested in sprucing up your content? In today’s world, there’s so much information available, and reading through pages and pages of text to find what’s important can be tiring. To help your audience more easily identify the key points of your content, you may want to consider using infographics. An infographic uses visual elements like charts, tables, and images to graphically represent the most important data in a concise, eye-catching way. Keep reading to learn why using infographics in content marketing is essential.

Why Should You Use Infographics In Your Content Marketing Strategy?

Incorporating infographics is an easy way to improve your writing and step up your brand’s content marketing strategy. Here are five benefits of using infographics.

1. They’re visually compelling

In a sea of content, well-made infographics stand out and draw viewers’ attention. Studies show that web content that includes images receives 650% more engagement than content that doesn’t. Text, charts, and images also make it easier for readers to grasp and retain information more quickly. So, a great infographic will not only help your target audience remember what you said but also make them more likely to remember your brand.

illustration of an eye

2. They’re also easier to share

One of the best things about infographics is that they’re shareable. Users can easily embed infographics in blogs or websites, which automatically generates a backlink to your site. Additionally, posting your visual content to a social media platform, like Facebook or LinkedIn, enables others to share it with their friends, colleagues, and connections. Always try your best to create an exceptionally appealing infographic – you never know who may admire your work and share it!

illustration of a share button

3. Infographics increase brand awareness

Due to their visually appealing and shareable nature, infographics give you the opportunity to boost your brand’s awareness in a much more attainable way than plain text. Generally, materials with visual elements generate more views than those without. To increase brand awareness through an infographic, be sure to consistently incorporate your logo and overall brand into the design. A well-branded infographic will create a memorable brand image for your audience.

cell phone with light bulb on screen

4. They can improve SEO

Published infographics can appear in Google images search results, further benefiting your brand’s SEO. In addition to search engine results, they can add to your overall authority with tags and even link-building opportunities.

illustration of graph with arrow

5. Infographics demonstrate your expertise

Looking to further demonstrate your knowledge on a certain topic? Incorporate an infographic into your content to show readers you really know your stuff. Being able to simplify complex information in an understandable manner is a classic way to show off what you know. The amount of research that goes into creating these visuals will increase your credibility too.

illustration of a book with a pointer on it

Still stumped on how to use infographics in your content marketing strategy? Leave it to the expert content marketers at Front Porch Solutions to help you create something great! Get in touch with our team to begin discussing your new and improved strategy.


Check Out These Great Posts

marketing team working together at desk

Have questions about your digital marketing strategy? Let’s talk!

Fill out the form and we’ll be in touch as soon as possible.

marketing team working together at desk