What is SEO and Why Is It
Your brand might have the best looking website in your industry, but without search engine optimization (SEO), it’s unlikely that users are going to find it. By developing and implementing an SEO strategy for your brand, Front Porch Solutions can help optimize your site for search engines, grow your brand’s visibility, and increase organic traffic to your website.
How SEO is Impacting the Customer Journey
Search engine optimization is about more than just rankings; it’s about being found by users who are looking for your products and services. See how search engines are increasingly important to the customer journey below.
Searches performed on Google in the U.S. each month*Moz
Of users only focus on organic results*HubSpot
Of people use search in their “I-Want-to-Buy” moments*Think with Google
8 Steps to Building a Successful SEO Strategy
At Front Porch Solutions, we build customized SEO strategies for our clients based on an eight step approach. Here’s what you can expect when you sign up for SEO services.
To begin, our Google-certified SEO team will work with you to understand your goals and how you’d like to compete in search engine results.
Audit Your Online Presence
Next, we will complete an SEO audit of your brand’s online presence. During this phase, we will look at everything from your site structure and content to link profiles and more.
Analyze the Competition
Based on the audit we complete in step two, we look at the online performance of several competitors to understand how your brand compares and where your brand is falling short.
We analyze popular keyphrases for your industry, as well as how customers are searching for your brand. Based on our keyword research, we determine what kind of search volume is available for those keywords in your market, how competitors are ranking for those keywords, and what type of opportunities are available to improve your rankings for those keywords.
Develop a Custom Plan
After gathering a plethora of information about your existing online presence, your competitors’ performance, and the best keywords to optimize for, we will begin developing a customized SEO plan for your brand.
Implement Your Plan
Once you have approved our proposed SEO strategy for your business, the SEO experts will work with our content marketing team and developers to begin implementation, being sure to track all changes and updates.
Track and Monitor Results
After implementation, we take special care to track and monitor all results through Google Analytics and Google Search Console. With proper tracking and reporting, we’re able to ensure our SEO strategy is delivering results.
Refine Your SEO Strategy
To maintain top positions in search results, a brand must be continually monitoring and improving its SEO strategy. Fortunately, you can depend on our team of SEO professionals to monitor ongoing optimization efforts and refine your strategy based on analytics.
Which SEO Service Fits Your Brand's Needs?
Every brand’s SEO strategy should be unique to its existing online presence and competitors’ performance. Learn how our various SEO solutions could benefit your brand.
Optimize your website for a local audience and make it easy for users to find your business with local SEO services.learn more
Technical SEO services optimize your website and server to allow search engine spiders to easily crawl and index your website.learn more
Analytics and Reporting
Monitor your progress and make improvements to your digital marketing strategy with real-time analytics and reporting.learn more