Why Are Online Reviews So Important?
Online reviews are important when it comes to managing your brand’s online reputation. Here are 3 tips to help you boost your online presence.
Online reviews have shown to impact 67.7 percent of purchasing decisions, which is why us marketers place such a great emphasis on acquiring feedback. But, our responsibility doesn’t end with improving our star ratings. We must also be consistent in how we manage reviews by responding when appropriate and reporting inaccuracies if necessary. Also, you must keep in mind that it’s not enough to only acknowledge the complaints. Companies can build a better relationship and establish goodwill with their customers by responding to positive reinforcement.
Knowing what to say and how to say it is a challenge, given how many eyes are watching us online. Front Porch Solutions discusses how to respond to negative and positive reviews in an appropriate manner.
As with all digital communication, we must be professional, timely, and consistent in how we respond to both negative and positive reviews. Learn some of Front Porch Solutions’ best practices in our latest blog.
These four strategies will help you turn a negative situation into an opportunity to show off your dedication to customer service.
You can impress an already satisfied customer even further by acknowledging and responding to their kind feedback. Refer to the following tips to help you craft the perfect response.
Along with responding to your reviews, don’t hesitate to take things a step further and encourage more positive responses! A glowing review is extremely valuable to your business and can help boost your digital marketing presence in a number of ways. Get started by following our helpful guide on how to encourage more positive reviews.
Failing to respond to both negative and positive reviews is a missed opportunity! Your followers will appreciate you taking the time to answer their questions, work through their complaints, and appreciate their compliments. Front Porch Solutions is well-versed in helping clients maintain an active digital presence that leads to conversions. Contact our team to learn how we can help achieve visible results through our digital marketing strategies for your business.
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