ROSE PAVING

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THE CLIENT

Rose Paving is a pavement maintenance and management company with over 40 years of experience in the paving industry. With 5 offices across the United States, the company provides nationwide paving solutions.

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THE CHALLENGE

Rose Paving wanted to expand its client base to include more national companies. In order to do so, the brand image needed sprucing up with updated marketing materials and a website redesign.

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THE APPROACH

Front Porch Solutions created an updated site, featuring Rose Paving’s extensive service offerings and paving solutions for national companies. The new website reflects Rose Paving’s professionalism and industry expertise.

rose paving new home page by fps

 

Industry Leading Design

When revamping Rose Paving’s website, we used industry leading design to reflect Rose Paving’s industry leading services. From hero images and long scrolls to unique fonts and utilization of white space, the Rose Paving site is a fantastic depiction of modern website design.

In addition to a redesigned site, our SEO team worked to optimize the site with relevant keywords and local search terms on office sitelets.

The return on investment has been substantial for Rose Paving as the team has seen a 312% increase in organic traffic to the new Rose Paving site.

rose paving newly designed website

PPC Campaigns  

To expand its national customer base and generate low-cost leads, Rose Paving enrolled in our pay-per-click (PPC) services.

After extensive keyword research and creating quality advertising content, we formulated several PPC ads to drive traffic to Rose Paving’s newly updated and redesigned site.

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Email Marketing

As a company with offices nationwide, it is important to regularly connect with both employees and clients to deliver news upcoming about trade shows, events, charity outreach, major projects, and more!

By designing new email templates, performing A/B subject line testing, optimizing email campaigns for mobile devices, and analyzing campaign results, Front Porch Solutions has increased Rose Paving’s email engagement by 281%.

Additionally, we are continually growing the Rose Paving email database by collecting emails and potential client information through various forms on the new Rose Paving site.

rose paving email campaign image