Digital Content Recycling 101
One of the biggest myths in the content writing world is that your posts have
Pay-per-click (PPC) advertising is one of the fastest ways to increase page views and drive traffic to your website. When brands want the number of visitors on their website to skyrocket ASAP, PPC advertisements are one of the most common solutions. Though the process may appear simple at first glance, PPC ads require lots of pre-planning, research, and careful monitoring to truly be successful. Without understanding the process, you can end up burning through money and seeing little to no return on your efforts. Before launching a campaign of your own, make sure you’re prepared with these PPC advertising tips.
PPC advertising is a form of internet marketing used by brands to increase traffic to their website. Brands determine a total budget they are willing to spend and then pay a fee to the host site each time someone clicks on the sponsored ad. Browsers display PPC ads above the organic results on the results page. For example, they are located at the top or right-hand side of a Google results page and have the word “ad” written beneath their link.
To make sure you get the best results and maximize your ROI, keep these helpful tips in mind.
Google AdWords is the most popular advertising service for brands who wish to display ads on the mega search engine. In Google AdWords, companies bid on keywords they want to use in their campaigns, and Google then selects a “winner” based on a variety of factors.
Determining which keyword(s) you want to focus on during your campaign is crucial to the success of your advertisement. A common mistake brands make in their PPC advertising plans is failing to research their desired keywords. Prematurely selecting a keyword can cost you loads of money and leave you with little to show for it.
A good list of keywords includes:
After you launch your PPC ad, it’s important to check on how the campaign is performing regularly. Even if you’ve done the best research before launching your ad, things change quickly on the internet. What might have been successful when you created your campaign may not perform as well in the following weeks. These changes could affect your ad’s success rate and in turn, quickly run up your bill. When you monitor your PPC ads, verify that they are still effective by checking the following:
Though companies are always striving to gain website traffic organically, sometimes enlisting the help of PPC advertising is necessary. If you need assistance with developing a new online marketing strategy, contact Front Porch Solutions. We’ll design a plan with your unique needs and budget in mind to ensure you get the best results, whatever they may be.
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