2017 Social Media Trends to Look out For
The social media world saw tons of new developments in 2016. From new apps to
For many business owners, email marketing is a seemingly impossible and expensive feat. To simplify the email marketing process and make it easy for businesses– both small and large– to measure return on investment, Front Porch Solutions has created a guide to analyzing five must-track email marketing metrics and KPIs.
Continue reading to learn about the five most important email marketing metrics and why and how you should track them.
A campaign’s open rate is the percentage of recipients that viewed the email. Open rate is an essential KPI to monitor because it tells you whether or not your subject lines resonated with or intrigued the audience.
To improve your open rates, consider:
How to measure open rate:
Email Open Rate = [Emails Opened ÷ (Number of Emails Sent – Bounced Emails)] * 100
Your bounce rate is the percentage of emails that couldn’t be delivered to a user’s email address. Email bounce rates should be monitored because they indicate the quality of your subscriber lists.
To reduce email bounce rates for your brand:
For additional guidance on reducing bounce rates, read our blog titled, “Understanding Email Bounce Rates.”
How to measure bounce rate:
Bounce Rate = (Bounced Emails ÷ Number of Emails Sent) * 100
Clickthrough rate (CTR) is the number of users that clicked on a link, call-to-action (CTA), or image in your email. High clickthrough rates indicate that the content within an email was relevant and useful to the recipients.
Although the clickthrough rate of an email is heavily dependent on the number of links within the email, there are several ways marketers can generally improve CTR such as:
How to measure clickthrough rate:
Clickthrough Rate = (Total clicks ÷ Emails Delivered) * 100
Email conversion rate is the percentage of recipients who completed a desired action such as making a purchase, downloading a resource, or completing a lead generation form. Conversion rates should be measured for every campaign because they measure the effectiveness and success of a campaign.
To improve your email campaigns’ conversion rates, try:
How to measure conversion rate:
Conversion Rate = (Users that completed desired action ÷ Emails Delivered) * 100
Email list growth rate is the rate at which your subscriber list is growing. It is critical that your email list continually see positive growth rates to prevent your lists from “going bad.”
There are countless ways to grow your list, but a few to consider include:
How to measure list growth rate:
List growth rate =[(New Subscribers – (Unsubscribes + Spam Complaints)] ÷ Email Addresses on List]) * 100
If your email marketing campaign results have plateaued or if you’re struggling to manage and monitor your campaigns, contact the digital marketing professionals at Front Porch Solutions. Our email marketers create custom email templates that are mobile optimized, professionally designed, and set clients up for success.
Fill out the form and we’ll be in touch as soon as possible.