How To Measure PPC Campaign Success

PPC Metrics Defined

Pay-per-click (PPC) campaigns are a digital marketing strategy in which an advertiser pays each time a user clicks their advertisement. Advertisers usually conduct PPC through search engines. Take Google for example. Advertisers will pay to have their website or advertisement appear first once you enter a Google search with specific keywords. Because the advertiser paid, their ad will appear above organic ads that resulted naturally from the search. However, the advertiser will only pay when a user clicks the link.

To take advantage of PPC benefits, consider what is most important to you as an advertiser. What do you want your business’s first impression to be when it appears on top of all search results? Once you determine which factors, such as keywords or search engines, best align with your goals, you can begin to track ad success. But once again, keep in mind—you pay each time a user clicks!

PPC Tracking Tools

There are a variety of digital tools to track PPC campaign success. Here are some of the most common tools businesses use:

Google Ads
It’s unsurprising that Google, the leader of all search engines, has nifty tools to help drive web traffic. Google Ads includes comprehensive tracking features that display your ad’s click-through rates (CTR), return on investment (ROI), conversion rates, impressions, and much more.

Google Analytics
Though similar to Google Ads, Google Analytics tracks user behavior—a feature unique to its platform. User interactions are tracked, and audience size is collected to represent the users who meet the ad’s target criteria.

SEMrush
SEMrush is a popular PPC and SEO tool for businesses. With various options and insights into your content, tracking your ad performance is relatively easy.

HubSpot
Known for its master knowledge of digital marketing, HubSpot is a go-to for PPC. With training videos and blogs to educate you about the ins and outs of PPC, it is an excellent option for nailing the basics.

Best PPC Metrics

Here are some of the most common PPC metrics to be aware of:

Cost Per Click (CPC)
The amount you pay for each click on your ad helps you manage your PPC budget and spending.

Click Through Rate (CTR)
The percentage of users who click on your ad after seeing it.

Conversion Rate
The percentage of users who complete an action after seeing your advertisement.

Impressions
The total amount of times your ad appears to users.

Return on Ad Spend (ROAS)
Revenue generated from every dollar spent on PPC advertising.

Ready To Improve Your PPC?

Are you ready to take your PPC campaigns to the next level and drive successful results? Our team of digital marketing experts at Front Porch Solutions is here to help! We’re committed to developing tailored strategies that align with your business goals. Contact us today to get started.