7 Benefits of Email Marketing for Business Brokers

Businesses have been so successful with email marketing due to the sheer number of people who use it daily. There are 3.9 billion daily email users as of 2020, allowing you to build relationships, promote your services, and reach potential clients like business buyers and business sellers with the right content at the right time. There are plenty of reasons marketers choose to use email marketing, but we’ve narrowed it down to the top seven benefits of email marketing for business brokers.

Why Business Brokers Need Email Marketing

Social media platforms come and go: remember Myspace? But email has held its relevance since the 1970s. (The first marketing email was sent in 1978!). Its longevity and resilience are just one of the many reasons that email marketing works for businesses. Let’s briefly go over some of the other benefits email marketing has to offer business brokers.

1. Users can read emails anywhere on multiple devices

2. Generates traffic to your brokerage website

3. Nurtures your business buyer and seller leads

4. Cost-effective marketing strategy

5. Provides value to your readers

6. A platform for non-disruptive promotion

7. You own email

Let’s dive into each benefit and how it works in favor of business brokerage firms!

Users can read emails anywhere on multiple devices

Roughly 62% of emails are opened on a mobile device allowing your emails to be seen not just on a user’s desktop but from anywhere at any time. This widespread access to email provides increased visibility and brand awareness to your business brokerage firm.

Generates traffic to your brokerage website

A well-crafted email campaign will bring traffic to your brokerage website. You can keep your audience engaged via email by linking to blog posts and other helpful information like whitepapers and services pages. If your business is looking for more social media engagement, email campaigns are also a great place to link your profiles.

Nurtures your business buyer and seller leads

This marketing tool helps warm up your leads no matter where they are in their buyer journey. Customers in the awareness stage can learn more about your company by reading through your email and following links to more information. Once in the consideration stage, customers will be delighted by company success stories, new listings, or special offers. In the final stage of the buyer journey, the decision stage, your email marketing campaign can remind them why they were interested in your brokers in the first place. Communicating with the right prospects at the right time will help you nurture qualified leads!

Cost-effective marketing strategy

For every $1 invested in your email marketing strategy, you gain about $38 in ROI. What’s more, emails don’t take too long to produce, allowing you to dedicate one or two people to a task that takes about an hour or so.

Additionally, email is a highly efficient digital marketing tactic for lead generation, especially when business owners equip an automation service. In general, email marketing has a higher click-through rate than social media marketing. Emails play a lesser-seen role in improving your website’s search engine optimization (SEO) ranking by sending optimized content, improving off-site SEO factors, and generating qualified traffic that increases engagement signals for search engines.

Email automation is even more effective at lead generation than traditional email methods. It brings in double the amount of leads, results in an increase of click-through rates and open rates. Automating your emails allows you to A/B test, segment audiences based on demographics, and personalize text which is all shown to lead to increased conversion rates and healthy metrics.

Provides value to your readers

Your subscribers are there because they opted-in to this service, so they are already interested in hearing more about your business brokerage firm. You have the opportunity to disseminate all the great content on your website to people actively looking for that information. Email marketing, such as an e-newsletter, is an efficient way to provide them the value that they seek. By providing them this content and problem-solving information, you give them a reason to pay more attention to your company and its services.

A platform for non-disruptive promotion

Use your email list to promote blog posts, whitepapers, or new listings in your email marketing campaigns. Email is an excellent platform for promoting your company to your audience in a non-disruptive way.

You own email

Social media runs at the will of their platforms and are subject to change at any time. Algorithms affect how many people will see your content; as of 2020, only about 5.2% of your following will see your posts organically. On the other hand, email will remain consistent as many proprietors offer email services, preventing much change from disrupting how it operates and how marketing service providers use it.

For business brokers, an online database of businesses and helpful resources is crucial for generating traffic and driving sales. Email marketing is an effective marketing tool to help you achieve these goals. If you’re ready to optimize your email marketing strategy for excellent lead generation, website traffic, and building relationships with potential customers, contact Front Porch Solutions today, so we can get you started!