Pay-Per-Click for Paving Companies: Proven Strategies to Help You Gain Results

By Katy Bernhard

3 min read

As a paving business owner, you’ve likely worked tirelessly to grow your brand. Why not invest in an internet marketing strategy that can keep up and supply you with the customers you need to keep expanding? Paired with SEO, social media, web design, and other digital marketing strategies, pay-per-click (PPC) campaigns can quickly help you draw in the quality leads you need to grow your paving business. At Front Porch Solutions, we offer an extensive suite of PPC services designed to generate more web traffic- fast!

What is Pay-Per-Click Advertising?

Also known as PPC, pay-per-click advertising is a type of online marketing tactic that marketers use to drive more traffic to a landing page. Once set up, a fee is paid each time a user clicks on PPC ad. Contrary to other forms of digital marketing, PPC allows you to pay for website visits rather than rely on organic results.

Why should you enlist in paving PPC for your paving or asphalt company?

paving ad

Almost every type of business, big or small, requires expertly crafted marketing campaigns to keep up with the changing needs of their industry. Paving companies are no exception! Besides gaining an edge over the competition, PPC advertising can also help ensure you never face a shortage of new customers and:

  • Increase your profit
  • Drive brand awareness
  • Improve return on investment (ROI)

Plus, unlike several other digital marketing tactics, PPC doesn’t require much time to start generating results and growing your paving company. In fact, many campaigns can boost lead generation in just a matter of months using the following techniques:

  • Ad Extensions: displays details, including phone numbers and online reviews below your text copy to boost rankings and conversion rates
  • Keyword Research: used for finding and targeting specific search terms that your customers frequently use
  • Location Targeting: delivers specific content to potential customers based on their geographic location
  • Performance Evaluation: a process of analyzing results of past campaigns and fine-tuning them to work with the growing demands of your business

Although the concept of PPC is relatively easy to understand, there’s a lot involved behind the scenes. Online marketing agencies must work carefully to ensure that your ad spending doesn’t exceed the amount you’re generating in sales. This often involves extensive keyword planning, testing, and bidding. So, unless you’re experienced, it’s best to leave PPC planning up to a marketing expert rather than take it on yourself.

How do I get started with pay-per-click advertising for my paving company?

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From small business paving contractors to large commercial franchises, Front Porch Solution’s PPC campaigns have helped numerous companies all across the country reach their marketing goals. Our unique strategies effectively target your desired clientele, ultimately driving more leads and referrals. To get started on your next campaign, contact us today for your free consultation!

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