Keeping company pages regularly updated is essential to any social media strategy, but you may be overlooking one of the easiest ways to step up your game; your employees! If you’re hoping to improve your company’s presence on social media, keep reading to learn how employee content sharing on LinkedIn can elevate your brand and empower your employees.
6 Benefits Of Employee Content Sharing on LinkedIn
On average, employees have ten times more LinkedIn connections than company pages. Use that to your advantage! Here’s how your company can benefit from employee advocacy on LinkedIn.
1. Helping Employees Gain Industry Authority
Sharing relevant industry and company data will not only help employees grow their personal networks but also build their reputation as experts. Regularly showing up in connections’ feeds will push your employees to the front of their minds when looking for advice, services, or new opportunities.
Employees can start by resharing company content or simply liking or commenting on a post. Whether it’s an article they wrote, a post about an award the company won, or a post about an event, this will help amplify their reputation as a leader in the industry and benefit your company by showcasing your employees’ expertise.
2. Increasing the Reach of Company Content
One of the key benefits of employee advocacy is that it’s a simple and effective way to increase your company’s reach. Think about it: if an employee has 100 connections and shares a post about an article from the business’s website, that’s 100 more times the article has a chance to be seen at no cost to the employee or company.
3. Reaching the Most Relevant Audience
Not only does employee content sharing on LinkedIn increase the reach of your business’s posts, but it also refines your audience. The people connected with your employees are likely those in the industry and those interested in your services, making the chances of reaching potential clients higher.
Since interactions feel more personal with an employee vs a company page, content shared by employees often receives higher engagement rates. Take advantage of this information by encouraging employees to partake in social selling and post about company work to further engage potential customers and clients.
4. Increasing Brand Awareness and Page Following
Creating a brand advocacy program for employees encourages them to share their experiences with the company and industry. By tagging your company’s LinkedIn page when posting and sharing their work, employees’ connections will be more familiar with your business, increasing brand awareness and growing your following.
5. Growing Employees’ Industry Knowledge
Sharing company content will not only help employees stay up-to-date with the company but on new learning opportunities. LinkedIn is an excellent tool for growing industry knowledge and sharing expertise. Encourage your employees to take advantage of these benefits to grow within the field and connect with other industry professionals by interacting with their posts. Having well-informed employees can also help your company can stay ahead of competitors.
6. Building Domain Authority
Because of LinkedIn’s high domain authority, Google often displays its posts when ranking search results. When employees link posts about their work to your company’s website, it can help you organically build your own domain authority. This means that if someone is searching for a service your company offers, there’s a higher chance they’ll find it in search results.
Employee content sharing on LinkedIn can benefit both your business and employees in many ways. If you’re not sure how to get started on your employee advocacy strategy, reach out to the team at Front Porch Solutions today! Our experts will advise on how to best incorporate social media into your digital marketing strategy to reach your goals.