If you are just starting your business and looking to share your brand with the world, you know that every dollar counts. Even if you have the best product or service of the year, if it’s not marketed properly, then it’s going to fall flat. Luckily, there are tons free digital marketing tools out there to help significantly improve your business strategy. Here are a some of our favorite free online marketing services that will take you from the creative process, to execution, to analysis.
5 Free Digital Marketing Tools You Should Be Using
Create a free site and be on your way to publishing content in no time with WordPress. Its free plan has no cut-off date and includes helpful features like Jetpack, a plugin that incorporates SEO, spam security, social media sharing, site statistics and more. This no-charge plan also offers hundreds of free themes, community support, design customization and 3GB of storage space. Plus, it’s mobile friendly! WordPress is an excellent way to build a blog, website, portfolio or business. Our favorite perks? Support is available 24-7 via email, and the community forums boast the biggest community of online publishers.
Next, comes the creative! With Canva, you can easily produce beautiful designs, documents, and images with its drag-and-drop functionality and professional layouts. With tons of free features, Canva is a helpful tool to create presentations, social media graphics and more. The images, filters, icons, shapes, fonts and photo editing tools give you the ability to showcase your brand in a professional way.
This free tool enables you to manage your social media all in one place. Hootsuite is perfect for businesses that want to start managing social media profiles, scheduling posts, and engaging with followers. With Hootsuite’s free plan, you can add up to three social profiles, track the growth of your followers, understand basic analytics, formulate capture campaigns, automatically find and share content from other sources, and even take free social media courses. Hootsuite is a trusted tool to support and grow your social media presence while saving you time and money!
Send better emails and establish your marketing approach with MailChimp. MailChimps allows you to send up to 12,000 emails per month for free if you have less than 2,000 subscribers. No contract or credit card needed and no expiration date! With MailChimp, you can personalize your email campaigns by creating professional and beautiful newsletters in just a few easy steps. MailChimp offers built-in sign-up forms for your social media platforms to collect subscribers and convert leads. Another free perk is reports and data insight. These reports give you valuable information on the performance of your campaigns over time and compare them to industry averages. You can even see how well they perform on mobile devices – something that is vital in today’s world.
When you’re ready to assess all your hard work, set up Google Analytics. You can evaluate your website’s traffic in just three easy steps. First, sign up, then add a tracking code to your site, and soon enough you will be able to examine your site’s data! Once you have access to this data, you can use it to better understand your customers, inform your marketing strategy and produce a stronger website and thus, results, whatever your goals may be.
Although these free digital marketing tools are a good starting point, you’re not done yet. Let Front Porch Solutions be your digital marketing support system. We offer high-end, conversion-driven services like web development, social media, PPC, content marketing, and more. Rely on our team of professionals for targeted leads, brand building, and increased sales. Contact us today to become familiar with our process of business and discuss your next project!