Online reviews have shown to impact 67.7 percent of purchasing decisions, which is why us
Independence, OH– April 20, 2020– The CPR® Cell Phone Repair Franchise, a Front Porch Solutions client, has been recognized for its accomplishments in localized marketing in the 2020 Localized Marketing Benchmark Report (LMBR). Out of more than 250 franchises, CPR® Cell Phone Repair was chosen as a top 10 leader in local marketing efforts.
Localogy, formerly known as the Local Search Association, worked in collaboration with SOCi, to publish this report. The LMBR examines how top multi-location brands are performing in the top digital channels covering local search, social, and ratings and reviews.
The LMBR establishes standards for multi-location brand presence and promotion through the top local marketing channels (Google My Business, Facebook, and Yelp), quantifies the presence and optimization of today’s top multi-location brands, and analyzes brands that score above or below the benchmark, thus revealing a target list of best practices for multi-location brands. This year’s report revealed an average benchmark score that was nine points higher when compared to last year’s report, and a direct correlation between localized marketing performance and revenue. As seen for a second year in a row, the top 10 LMBR leaders outgrow their peers in annual revenue growth rate by 3x.
Front Porch Solutions is thrilled to have worked in collaboration with CPR® staff and franchisees to achieve this award. It would be impossible to dominate the mobile repair market without efforts from all parties involved– especially franchisees and staff at a local level. Together, Front Porch Solutions and CPR® aim to dominate the market in every city and metropolitan statistical area (MSA) that CPR® stores exist today.
Kregg Kish, CEO and Founder of Front Porch Solutions, says of the agency’s work for CPR®, “From Google My Business and directory management to website optimization and social media marketing, we spend a tremendous amount of time and effort focusing on localized marketing for CPR® franchisees. In fact, I would estimate that we spent nearly 11,500 hours on the network’s local search optimization in 2019 alone. That being said, we’re very excited to see our efforts recognized by digital marketing leaders, and to reaffirm that our strategy is leading the way for other franchise networks.”
The data leveraged in the Localized Marketing Benchmark Report (LMBR) was gathered by Places Scout in January 2020 and includes snapshots of local page data and performance. Over 250 of the top franchise marketing and property management brands, including over 200k locations, 600k local pages, and 1B reviews, were analyzed by Localogy data experts and used as the basis for the LMBR benchmark scores. This list of brands was determined by a combination of the top 200 largest brands by Franchising Times, the 100 fastest growing brands based on Entrepreneur’s List, and the top 10 Property Management companies based on NHMC’s 2018 Apartment Managers List.
About Front Porch Solutions
Front Porch Solutions is a digital marketing agency based out of Cleveland, OH. The agency serves a wide range of industries, but specializes in marketing for franchise networks and multi-locations businesses. As a Google Premier Partner, Yext Certified Partner, and HubSpot Certified Partner, the Front Porch Solutions team prides itself on partnering industry leaders and staying at the forefront of search engine optimization, localized marketing, social media marketing, and more.
Localogy, formerly the Local Search Association (LSA), is a not-for-profit trade association comprised of technology, marketing and media service providers, agencies and multi-location brands whose services aim to help small businesses thrive in an increasingly localized world. Localogy’s members, including Facebook, Microsoft, Google, General Motors, Wix, Edward Jones, and Ace Hardware, represent today’s top organizations in local commerce. Localogy is dedicated to helping its members succeed through data and insights, education, events, consulting services and more.
SOCi is an award-winning platform built specifically for “next-level” multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for Multi-Location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation.