Do I Need to Use an Editorial Calendar?
How do marketing professionals stay organized, up-to-date and meet their deadlines? Editorial calendars. If you
With the increasing importance of a digital marketing plan and budget around PPC and display ads, click fraud on those ads can be a serious problem if it’s not caught quickly enough. Planning and executing a plan for PPC and display ads is a time and budget consuming process, so the last thing you want is having fraudulent activity on those ad units.
Why should you care about click fraud? Even with Google’s fairly sophisticated fraud tracking and monitoring system, sometimes click fraud may be overlooked and not filtered out of your ad results. This oversight means that you are paying for the fraudulent clicks that are charged to your account, even though they are not returning any results.
Essentially, click fraud drains your digital marketing budget with little to no return on investment. Additionally, this fraud can drive up the bids on your ads making you pay more and more for unqualified clicks. Lastly, click fraud can make it very difficult to get a real picture of your ad results. If 50 percent of the clicks you are seeing are fraudulent, you cannot really report on that data with a real sense of certainty.
Thankfully, there are a few red flags that you can look out for to catch click fraud before it becomes a serious issue that drains your budget and skews your ad results.
PPC ads and display ads are an integral part of a well-rounded digital marketing strategy, but click fraud can quickly ruin all of your hard work. Luckily, Google has a number of filters that flag click fraud, but if you start to see your bids skyrocket or your budget drain faster than typical looking for the five signs listed above will help you figure out if click fraud is to blame.
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