Think of the most recognizable logo designs you know; Nike, Pepsi, and Google, for example. Each one of these logos captures attention, conveys a message, and emphasizes brand identity. They are timeless, easily identifiable, and visually appealing. A company logo is much more than just an image; it is a powerful tool for representing a brand. Subsequently, rebranding a logo requires a high degree of strategic planning. Follow these four steps to redesign your logo like a professional graphic designer!
It’s important to note that all design elements of a logo play into its look and feel, including typography, colors, icons, and use of company name. Without a cohesive branding effort, your logo won’t be nearly as effective.
Begin by building a framework for your redesign process. You’ll want to determine what key elements you’re looking to convey. The very best logos capture the feel of their company, so a great way to start brainstorming is to consider your message and values. Also, think about your target audience and what feelings are associated with your brand. To get started, we recommend coming up with a list of words that best describe your brand, whether it’s professional, informative, creative and dynamic, or fun and light-hearted.
Visuals are everything in marketing. Did you know 90% of the information the brain processes is visual? This underscores the importance of integrating distinct yet recognizable design elements into your new logo. Shapes, colors, and typography evoke emotions from an audience and ultimately affect whether a design will leave a lasting impression.
How and where do you intend to use your new logo? Depending on placement (especially within the digital space), your logo’s structure and composition will shift. Social media platforms, email campaigns, banner ads, and app icons are all common examples. Also, consider more traditional placements, such as billboards, flyers, brochures, and other print material. Once designed, you’ll want to test your logo redesign in as many places as you can. Check how it displays on mobile and tablet view, as well as desktop.
With the list, you created in step one and the other tips in mind, begin visualizing your redesigned logo. Design elements are highly variable between company to company, so there are many different routes you can take. You can use more detailed imagery, or go a more “clean” route by featuring a symbol, emblem, icon, or even initials. Once you finish sketching your idea, be sure to show it to as many people as possible. Seek feedback from others in your company and close professional network to discover inconsistencies, misinterpretations, and any other general ideas for improvement.
Redesigning a logo is an intricate process and requires a lot of special consideration from the brand and designer. Since a logo is such an integral part of your brand, it has to be on point. Front Porch Solutions is more than happy to help refresh your logo’s look! Contact our team of digital marketing specialists for help creating a stunning new logo.
Before you launch your next PPC campaign, make sure you’re utilizing these methods to optimize, test, and measure success!
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This article was last updated on July 2, 2019. Video has been on the rise
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