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There’s no denying that gaining high-quality backlinks is one key to getting your website to rank well. However, the process can be tough and time-consuming. Roughly 41 percent of search engine optimization (SEO) experts claim link building is the most challenging part of their efforts. Still, as challenging as it may be, it’s a great tactic for boosting website rankings and driving in more organic traffic. If you’re looking for ways to implement a link building campaign, keep reading as we outline three effective SEO link building strategies you can add to your digital marketing efforts today.
3 Highly-Effective SEO Link Building Techniques
Link building, otherwise known as backlink building, is the method of obtaining backlinks from other websites to link to your site. If you don’t already have a link building strategy in place, it’s never too late to get started. Below, we discuss three techniques just about anyone can use.
Guest Blogging Opportunities
Guest blogging may be one of the oldest, most widely used link building strategies around. Essentially, you build links by reaching out to bloggers and ask to write a guest post on their website. Many link builders depend on guest posting, as it not only helps build high authority, but it additionally opens up relationships with influencers and industry experts. Plus, it gives you a chance to grow your target audience with new content and readers.
If you’re stuck on finding websites to submit high-quality content to, try brainstorming websites and businesses whose audience could benefit from reading your web copy. Ninja Outreach and Buzzsumo almost always offer great posting opportunities to their users. As you move forward, keep quality over quantity in mind. Prioritize finding relevant websites with high domain authorities and decent amounts of web traffic. Doing so helps increase referral traffic and grows your customer base.
Traditional Outreach Emails
If you have the time, traditional outreach is a great technique to add to your SEO endeavors. It can present you with numerous link opportunities, given that you put in the hard work and approach it the right way. Fortunately, this method isn’t too complex, either. To start, you’ll need to gather up a list of websites and their prospective webmaster or contact emails. How you gather these prospects is entirely up to you. Most link builders like to sort through their competitor’s backlinks via a tool such as Ahrefs, Moz, or SEMrush. Others prefer a simple Google search to find relevant, in-niche websites.
Before you start outreaching to your new link prospects, it’s crucial to have an email template ready and a piece of content you can offer to add to their site. However, promoting great content isn’t always necessary in some cases. Often, you may be able to link to an existing webpage. No matter which route you end up going, always remember to optimize your anchor text. Having rich anchor text helps boost your search engine rankings and increases readers’ chances of clicking your link. Also, be sure to keep your outreach emails professional, yet personalized. You’re more likely to get a response; the less robotic and spammy your message comes across. If necessary, have a co-worker proofread your emails beforehand to check for spelling and grammar issues.
3. Broken Link Campaigns
Broken link building is the process of expanding your link profile by replacing dead links leading to a 404 page with a new link that re-directs to your web page. Like outreach emails, this type of link building tactic can be time-consuming. Still, it can also be highly effective, as broken links negatively affect rankings.
Most broken link building campaigns require you to utilize a tool to find broken backlinks. Once you locate one, you’ll then need to inform the site master that they have a dead link and offer to replace it with your link. Although you won’t always get a response and may face rejection, overtime, you’re likely to build your backlink profile.
Although there are several other highly effective ways to build links, these methods are used by SEO experts in almost every industry. If you have additional questions or don’t know where to start, consider getting in touch with the experts at Front Porch Solutions. Our team is well-versed in creating SEO strategies that boost rankings and increase traffic. Contact our office to get started today!